Here’s How Gsoft Helped an International Company to Streamline Event Management Software Delivery

Posted: May 09, 2023

• 4 Min Read

To tackle the challenges posed by increasing customer demand, a leading event management company's IT team collaborated with Gsoft's experienced team to implement a DevOps transformation. The successful DevOps implementation resulted in streamlined software delivery with faster deployment of new features, improved platform reliability leading to higher customer satisfaction and retention, and increased revenue and profitability through efficient handling of peak season demands.

Our Client

The client is an event management software company serving internationally. It provides comprehensive solutions for event planning, registration, ticketing, and other related services. The company provides services for both small-scale local events and large-scale international conferences.

For the client, traditional development and deployment processes were unable to keep up with customer demand. The company's IT team, recognizing the need for a solution, determined that employing a DevOps approach would be the most effective strategy for streamlining their development, testing, and deployment processes.

The Challenges

Cultural Shift:
Implementing DevOps is not just about technology; it involves a cultural shift towards collaboration and continuous improvement. Encouraging a cultural change and ensuring that all teams embrace the new practices was a challenge for both Gsoft's team and the client's IT team.

Integration Complexity:
Integrating a DevOps approach with an existing system was complex, especially for a well-established event management software company with a legacy codebase and infrastructure. Migrating to a new CI/CD pipeline, implementing Infrastructure as Code (IaC), and integrating monitoring and collaboration tools required significant changes to the existing systems.

Project Management and Coordination:
Coordinating efforts between Gsoft's team and the client's IT team to execute the DevOps transformation smoothly required efficient project management and clear communication to keep everyone on the same page.

Scalability Challenges:
While the implementation of IaC aimed to improve scalability, the actual process of scaling during peak seasons presented challenges. Careful planning and testing were required to ensure the systems could handle the increased load and traffic without any performance degradation or downtime.

Tool Integration Issues:
Integrating various tools and technologies from different vendors can sometimes lead to compatibility issues or unexpected bugs. Ensuring smooth integration and resolving any tool-related issues have been a challenge for Gsoft's team.

The Solution

Setting up a Continuous Integration and Continuous Deployment (CI/CD) Pipeline:
The DevOps team at Gsoft designed a CI/CD pipeline to automate the build, testing, and deployment processes. This significantly accelerated the release of new platform features and enhancements.

Adopting Infrastructure as Code (IaC):
Gsoft's team utilized IaC to automate infrastructure provisioning, making it simpler and quicker to create and scale their systems to meet the heightened demand during peak seasons.

Implementing Monitoring and Alerting Tools:
The team at Gsoft incorporated monitoring and alerting tools to identify and proactively address issues before they affected customers. This improved the platform's reliability and endurance.

Incorporating Collaboration and Communication Tools:
The integration of collaboration and communication tools by the Gsoft team improved coordination between the development, testing, and operations teams. This improved the efficiency and effectiveness of collaboration.


The successful implementation of the DevOps transformation brought about notable advantages for the client, including:

Streamlined Software Delivery:
The transformation ushered in a more agile and efficient software delivery process, significantly reducing the deployment time for new features and enhancements from weeks to mere hours.

Improved Platform Reliability and Uptime:
The client witnessed a remarkable enhancement in platform reliability and uptime. This improvement contributed to heightened customer satisfaction and retention rates.

Enhanced Revenue and Profitability:
With the capability to effectively handle the surge in service demands during peak seasons, the company experienced a substantial increase in revenue and overall profitability.


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